Ever wonder how you could one second be browsing Facebook checking up on your families and friends, then next second you’ll be entering your credit card digits into the checkout out? Most likely you were sucked into the endless riptide of digital marketing.
Digital Marketing is todays most powerful tool for companies. The radio has turned into the television and the phone is turning into television. This era has become so digitalized that even the older generation is starting switch over.
That being said, whats is all the talk about digital marketing? Well, its mostly the behind the scenes stuff that the consumers never see. Thats one of the perks of the ‘digital’ aspect. Lets use a real life example. If you were to go on your home search engine and type in a question such as,
‘What is cryptocurrency?’
A magical list of answers will appear. Ever wonder how this list was generated? Who’s to say that the top of the list is the ‘best’ answer to your question?
This is where (SEO) Search Engine Optimization comes in play.
Heres how it works:
Google (or any search engine you use) has a crawler that gathers information about all the content they can find on the Internet. The crawler gathers all the data and gives them all 1s and 0s back to the search engine and creates an index. That index is then fed through an algorithm that tries to match all that data in your query.
If you want to increase your website’s rankings, help more people find your brand through search, and grow your digital authority, you should use as many best practices for SEO as possible. Below I’ve given a couple examples of how to better rank using SEO practices.
1. Keyword Research
SEO is not about getting any visitors to the site. You want to attract people who need what you sell and can become leads, and later, customers.
However, that’s possible only if it ranks for the keywords those people would use when searching. Otherwise, there’s no chance they’d ever find you. And that’s even if your website appeared at the top of the search results.
The process typically involves identifying terms and topics relevant to your business. Then, converting them into initial keywords. And finally, conducting extensive research to uncover related terms your audience would use.
2. Users Experience on Your Website
Let’s kick things off with a brief explanation of what Google is here to do. Just like any search engine, they want to show the best results for a user’s query, and if they’re greeting users with a list of irrelevant, low-quality results, they won’t use them again. By the way, Google does this very well, which is why they’re the largest search engine in the world – by far.
You’ll need to think about that constant desire to show the best results when you’re optimizing your website for SEO. Why? The answer is simple: If your site isn’t high-quality enough, you’ll have a tough job ranking for your target keywords.
Links, also called backlinks, are references to your content on other websites. Every time another website mentions and points their readers to your content, you gain a backlink to your site.
Google uses quantity and quality of links like this as a signal of a website’s authority. Its logic behind it is that webmasters would reference a popular and high-quality website more often than a mediocre one.
But note that I mentioned links quality as well. That’s because not all links are the same. Some — low-quality ones — can impact your rankings negatively.
Now its on you…..
Without actively positioning its content in search results, no business can survive long.
By increasing your search visibility, you can bring more visitors, and in turn, conversions and sales. And that’s well worth the time spent becoming an expert in SEO.